Applause Productions and Entertainment

Event planners across the country are once again booking their yearly calendars. Whether a vintage, formal, or themed event, the keys to good planning are always the same. The following tips will help as you discover how to use entertainment successfully for corporate events.

1. What is the purpose? For talent to be effective, you must first decide upon its purpose. Decide whether your event needs entertainment that is central to the evening, or that which is merely an icebreaker or a welcoming, spotlight feature. A theme show, band or DJ is an excellent choice when entertainment is a key aspect; however, greeters, an aerial bartender, or a walk-around magician is better suited for events that only need an effective thread of talent.

2. Who is the audience? It is critical that you understand who will attend the event so that you can best address their expectations. Knowing your age group and entertainment sophistication will help guide your booking decisions. A crowd filled with Millenials will most likely respond well to an interactive presentation with LED lighting, high-powered music, and experiences that pop on social media. In contrast, large events using vintage themes are typically more formal and might excite a more diverse crowd.

3. What are the time and space considerations? As you look to hire your entertainment, be sure that your venue is suitable in terms of physical space, time of the year, and recurring social events in a particular area. There’s nothing worse than having an outdoor wedding, without a contingency plan, and entertainment that suddenly won’t fit into the space provided. No planner wants to change dates after having everything planned, including talent contracts, to accommodate pre-existing events on a city’s social calendar. Be sure to check all event calendars and your contracts.